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Gizmodo – All 12 Beatles Albums Newly Remastered, MP3 Distribution Coming Soon? – Beatles Stereo Remaster

Gizmodo – All 12 Beatles Albums Newly Remastered, MP3 Distribution Coming Soon? – Beatles Stereo Remaster: “

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Beatles fans and audiophiles alike should be excited that the Liverpool quartet’s entire 12-album catalogue will be live and remastered in stere-eree-o on September 9—yes, 9.9.09—the same day that „The Beatles: Rock Band“ comes out.

EMI says that audio engineers spent four years remastering the collection of albums, combining the latest sound technology with vintage studio equipment to give it an updated, but authentic sound. Each album will come with a short documentary about the respective recordings, and the expanded booklets will have new photos and liner notes included.

There’s no word about modes of digital distribution yet, but keep your ears peeled—EMI says they’ll discuss that later. And for those not sold on the difference between Stereo and Mono, just look at The Beach Boys‘ Pet Sounds as an example of similar stereo/mono recordings from that era. The difference is like night and day, kids. Night. And. Day.

THE BEATLES‘ ENTIRE ORIGINAL RECORDED CATALOGUE REMASTERED BY APPLE CORPS LTD. AND EMI MUSIC FOR WORLDWIDE RELEASE ON SEPTEMBER 9, 2009 (9-9-09)

London, England – April 7, 2009 – Apple Corps Ltd. and EMI Music are delighted to announce the release of the original Beatles catalogue, which has been digitally re-mastered for the first time, for worldwide CD release on Wednesday, September 9, 2009 (9-9-09), the same date as the release of the widely anticipated „The Beatles: Rock Band“ video game. Each of the CDs is packaged with replicated original UK album art, including expanded booklets containing original and newly written liner notes and rare photos. For a limited period, each CD will also be embedded with a brief documentary film about the album. On the same date, two new Beatles boxed CD collections will also be released.

The albums have been re-mastered by a dedicated team of engineers at EMI’s Abbey Road Studios in London over a four year period utilising state of the art recording technology alongside vintage studio equipment, carefully maintaining the authenticity and integrity of the original analogue recordings. The result of this painstaking process is the highest fidelity the catalogue has seen since its original release.

The collection comprises all 12 Beatles albums in stereo, with track listings and artwork as originally released in the UK, and ‚Magical Mystery Tour,‘ which became part of The Beatles‘ core catalogue when the CDs were first released in 1987. In addition, the collections ‚Past Masters Vol. I and II‘ are now combined as one title, for a total of 14 titles over 16 discs. This will mark the first time that the first four Beatles albums will be available in stereo in their entirety on compact disc. These 14 albums, along with a DVD collection of the documentaries, will also be available for purchase together in a stereo boxed set.

Within each CD’s new packaging, booklets include detailed historical notes along with informative recording notes. With the exception of the ‚Past Masters‘ set, newly produced mini-documentaries on the making of each album, directed by Bob Smeaton, are included as QuickTime files on each album. The documentaries contain archival footage, rare photographs and never-before-heard studio chat from The Beatles, offering a unique and very personal insight into the studio atmosphere.

A second boxed set has been created with the collector in mind. ‚The Beatles in Mono‘ gathers together, in one place, all of the Beatles recordings that were mixed for a mono release. It will contain 10 of the albums with their original mono mixes, plus two further discs of mono masters (covering similar ground to the stereo tracks on ‚Past Masters‘). As an added bonus, the mono „Help!“ and „Rubber Soul“ discs also include the original 1965 stereo mixes, which have not been previously released on CD. These albums will be packaged in mini-vinyl CD replicas of the original sleeves with all original inserts and label designs retained.

Discussions regarding the digital distribution of the catalogue will continue. There is no further information available at this time.

(Via gizmodo.)

10 Gedanken zum Marketing

Heute mal ein englischer Beitrag, den ich bei Make Marketing History gefunden habe, ein paar, wie ich finde sehr interessante Dinge über Marketing und was man so alles falsch machen kann.

Geek Marketing 101.

Following various comments I’ve made about deficiencies in technology marketing and my disagreement with Doc Searl’s provocations, I’ve been rightly harassed into prescribing some solutions to my complaints. So I give you Geek Marketing 101.

It is so named because I see amongst many geeks a pervasive misunderstanding and consequent distrust of what marketing is, and a failure to recognise that much technology marketing is no longer geek to geek since complex products are increasingly being bought by non-geeks. Of course, these observations are equally applicable to geek to geek and non-geek businesses.

1) Marketing is not a department.
Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). Promotion and sales are just sub-sets of marketing.

2) Marketing is a conversation, but most people don’t speak geek.
Successful technology marketing must translate the creations of the uncommunicative into the needs of the untechnical. Spin is not good marketing. Lucid two-way communication is.

3) Simplicity does not negate complexity.
Reductive marketing that simplifies ideas does not undersell your complex creation. It facilitates an entree to your world. You can’t have passionate users until they start using.

4) Think what, not how?
Think of the „product“ in terms of what it does, not how it does it. You may be interested in the latter, but your users generally aren’t. Portable computer memory is not a difficult concept to enunciate, yet flash drive and USB drive nomenclature is predicated on technological aspects not the actual function. Long words confuse, don’t they?

5) Think will, not can.
Think of the „product“ in terms of what most people will be happy doing with it and not in the myriad possibilities it offers. You may think speed and multiple settings are hot, but outside the lab such attributes may not provide the greatest satisfaction. Simple, intuitive interfaces will.

6) Only you RTFM.
Regular people don’t read the manual. It’s too big (see 5), too complicated (see 3) and thus incomprehensible. It’s not that people are averse to science and technology – they’re averse to being made to feel helpless. The demand for books that simplify science is huge the world over. Your manual is marketing.

7) Technical Support is marketing.
In the absence of all of the above, your users inevitably need help. A technical support department speaking in non-technical, hand-holding language transforms their purchase from waste of money to life-enhancing boon and is the greatest marketing tool you have.

8) You’re not marketing to people who hate marketing.
Don’t allow your misguided prejudices about advertising and snake-oil to infect your approach and damage sales. People hate hype, spin and unfulfilled expectations. They do not hate having their needs met (see 1).

9) You’re not marketing to people who hate technology products.
They’re not Luddites, but nor are they geeks – that’s what you’re paid to be. However, they often hate how technology products make them feel because blinding with science is as bad as baffling with bullshit.

10) Marketing demystifies.
As the conversations develop, the users comprehend your products better and you better understand their needs. With increased confidence, they utilise more and more of your geekiness and, with increased awareness, you are better able to adapt to their behaviours. They feel more warmly about geeks and you may get the chance to buy them a drink. That doesn’t sound so bad, does it?

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